Marketing is all about what’s trending and helps capture the audience’s attention. AI is such a trend that has been making waves in every industry, including video editing.
With AI technology, any individual content creator, marketer in ecommerce business, or media professional can easily create high-quality video content in no time. And this article aims to explore the top 8 AI video editing Software to enhance the editing process for marketers.
Let’s begin with our list!
Table of Contents
7 Best AI Video Editors A Marketer Should Use in 2025
1. CapCut
Once you face this name, the first thing that comes to mind is ‘easy’. CapCut doesn’t require any skills for video editing, so anyone from just complete beginners to experienced users can take this tool into their hands to make stunning videos.
The app is best used for creating short-form video content and offers a range of effects, transitions, and filters to enhance the look of the video. Plus, it doesn’t stop on basic features only: CapCut also includes a couple of advanced ones and, of course, AI.
Features:
CapCut offers automatic caption generation, smart background removal, and a wide range of AI-powered effects to bring your short-form video ideas to life. It also includes tools for speed adjustments, keyframe animations, and a robust library of music and sound effects.
Pros:
- Free to use, no watermark applied
- Intuitive interface suitable for any user type
- Seamless integration with social media platforms
Cons:
- Not the most advanced features, still somewhat basic
- Some tools require a Pro version
Price: Free download with in-app purchases available.
2. Descript
Descript stands out as unique AI video editing software that combines transcription, editing, and screen recording into one powerful tool. Its AI-driven editing features allow marketers to edit videos by simply editing the transcribed text. A truly game-changer for creating instructional videos, webinars, and podcasts.
Features:
Descript offers AI-powered transcription with a multi-track editor. It also has overdubbing to create new audio content using an AI-generated version, and automatic filler word removal for cleaner audio.
Pros:
- Simplifies production with text-based editing
- Includes collaborative tools for team projects
- Integrates with popular apps like Zoom and Slack
Cons:
- Not traditional editing, may not suit every video enthusiast
- Limited visual effects compared to some other AI for video editing tools
Price: Starts at $19 per month.
3. Movavi Video Editor
Movavi Video Editor is your simple yet feature-rich editor for creating wow videos. The design is intuitive, with every button right in front of you. Plus, there are various effects and great advanced tools to craft professional videos in a breeze. Users can make TikTok videos, intros for their website, and actually anything that creativity allows.
Features:
Movavi Video Editor provides a ‘Quick Video’ feature that offers users with an efficient way to make montages in minutes. You can also use background removal, motion tracking, and noise removal for AI video editing and audio enhancement.
Pros:
- Intuitive tools for quick and easy video editing
- Drag-and-drop filters, titles, transitions, etc.
- Export to Google Drive, Vimeo, TikTok, and YouTube
Cons:
- Free version limitations
- Occasional performance lag on older PCs
Price: Starts at $19.95 for a one-month license.
4. Runway
Runway is an AI video editor that pushes the boundaries of creativity with its generative tools. It uses AI algorithms to generate unique video effects, objects, landscapes, and more. With this platform, marketers can generate one-of-a-kind videos that may stand out from the rest.
Features:
Runway’s AI is capable of quickly masking and cutting out objects in videos, adjusting camera movement to make interesting perspectives, and generating creative effects. And everything comes with customization, so users can have more control over the result.
Pros:
- High-quality video production
- Innovative generative AI tools
- Collaborative editing online
Cons:
- More about generation rather than editing
- May require some learning to get used to
Price: Basic for free, paid plans starting at $15 per month.
5. Wisecut
In the era of short-form content that grabs attention much quicker, that’s what we all need. The main purpose of Wisecut is to transform your raw long video material into a Reel, TikTok video, Short, or other kind of video highlight. It helps you divide your video into logic sections, thus creating a new dynamic video story.
Features:
Wisecut provides automatic cutting out silences, smart background music suggestions, and storyboard creation. It also offers auto-translation and subtitles, expanding the reach of videos to a global audience.
Pros:
- User-friendly with minimal manual editing required
- Saves time with automatic cutting and highlight detection
- Enhances video accessibility with multilingual subtitles
Cons:
- Limited customization options for advanced editing
- Primarily suited for short-form videos
Price: Free plan, premium subscription starts at $15/month.
6. Designs.AI
Designs.AI offers a suite of AI-powered creative tools, including a video maker that uses AI to turn scripts into videos with one button. For marketers, this means generating video content quickly from existing assets or text, making it a valuable addition to their toolkit.
Features:
Among other content creation tools for marketing, Designs.AI offers a unique approach by generating a video clip based on your text input and adding an AI voiceover narration. After that, you can use various assets, basic and animated transitions, a library of stock music tracks, as well as some other tools to fine-tune your video.
Pros:
- Quickly turns scripts into videos with AI
- Access to a vast library of assets
- Affordable subscription plans
Cons:
- Customization options can feel limited for professional editors
- Not that many of actual editing features
Price: Free trial, paid plans start at $29 per month.
7. DeepBrain AI Studios
DeepBrain AI Studios specializes in creating AI-generated spokesperson videos, making it a unique tool for marketers who need to produce engaging content without on-screen talent. It’s great for various types of videos, from tutorials to digital product demos.
Features:
DeepBrain’s AI video editor uses virtual human technology to generate realistic avatar-based videos, enhancing brand messaging and personalization. It includes a variety of customizable avatars and backgrounds to suit different branding needs.
Pros:
- Unique AI avatar videos
- Reduces costs by eliminating the need for live actors
- Multi-language and avatar customization options
Cons:
- Limited to spokesperson-style videos
- Higher pricing tier compared to other video editing AI options
Price: Get started for free, with a starting point of $29/mo for premium version,
Wrapping Up
AI video editing software brings new opportunities for marketers to create high-quality video content. While some mentioned tools may have limitations in advanced customization, they still offer valuable automatic editing features, making them great options for marketers with limited video editing experience or tight deadlines.
Whether it’s a mobile app for iOS or Android or a full-fledged desktop program, AI for video editing is here to stay and makes the lives of content creators much easier. Explore these eight best options and see which one suits your needs and budget best.
